Posts con el tag ‘Transformación Digital’

Mobile World Congress: Building the Digital Future

 [Versión en castellano más abajo]
By: Marta Espinasa
Digital Content Manager at ESADE  

ESADE Mobile World Congress 2017It’s February, and Barcelona is set to become the global technological capital one more year. The Mobile World Congress (MWC) will open its doors to reveal the latest in mobile technology, featuring first-order speakers. In this edition, two guest speakers that have revolutionised their respective industries are worth noting: Reed Hastings, CEO of Netflix, and John Hanke, founder of the company responsible for Pokémon Go. Both have provoked enormous changes: Netflix has led the digital transformation of TV, innovating not only how we consume content but also the formulas the medium uses; for its part, Pokémon Go has perfected the videogame industryRead the rest of this entry »

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