Posts con el tag ‘Social Media Marketing’

Do not invest in Social Networks

(Versión en castellano más abajo)
By: Franc Carreras
Consultant and CoFounder of

Social Media investment ESADE inDIGITALDo not invest in social networks. A few years ago, this was a sentence you would often hear in the offices of more sensible marketing executives. They’re a fad. They won’t help you sell. No one can explain how they deliver ROI…

Today, hardly anyone talks like this. But I’ve started to: Do not invest in social networks. Read the rest of this entry »

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