Posts con el tag ‘Marketing’

Why brands need content marketing to survive

 [Versión en castellano más abajo]
By: Anna Alsina
Research Impact Manager at ESADE 

ESADE_inDIGITAL_Content is kingYou are what you can find in Google. Brands without a strong online presence are condemned to die. Here is why:

  • More than 80% of purchases start with an online search (source: GE Capital)
  • 94% of buyers research online for purchase decisions (source: Brafton) Read the rest of this entry »
Digital Content | , , , , 1 Comentario Permalink


[Versión en castellano más abajo]
By: Julio Villalobos
Chief Marketing Officer at ESADE

ESADE_inDIGITALMarketing is one of the business functions most affected by digital disruption. Today, all companies, regardless of industry, product, or customer or prospect profile, have to digitise part of their marketing in order to remain competitive in a world that is exponentially moving in that direction. All that remains for each company to decide is the per cent, intensity and speed with which it will make the transition from analogue to digital marketing, and that will largely depend on the industry environment and the type and degree of digital maturity of its customers and competitive environment. Read the rest of this entry »

Digital Ecosystem | , , Deja un comentario Permalink