Posts con el tag ‘Digital transformation’

Change as a guiding principle

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By: Julio Villalobos
Chief Digital and Marketing Officer at ESADE Business & Law School

Change is the new principle needed to guide our lives if we are to be competitive in today’s world. Read the rest of this entry »

Big Data, Digital Ecosystem, Digital transformation | , , , Deja un comentario Permalink

How can today’s digital transformation help the legal profession?

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By: Eugenia Navarro
Lecturer at ESADE Law School and Director of MAE programmes (Management for Business Lawyers)

Some people believe that today’s digital transformation can “cure” all our ills, a magic potion to fix all our organisational problems. However, this is far from the truth: Digital transformation is nothing more than a tool to help to improve our competiveness in increasingly complex, uncertain and ever-changing markets. Read the rest of this entry »

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The Digital Transformation

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By: Marc Cortés 
Managing partner and CEO at RocaSalvatella

The Digital TransformationWe live in a world in which each day brings yet more technological innovations, making us feel that our society is undergoing rapid change — as indeed it is. Read the rest of this entry »

Digital Ecosystem, Digital transformation | , , Deja un comentario Permalink

The shop of tomorrow is called Omni

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By: Pablo Foncillas
Advisory Board Member at Globalpraxis

indigital-the-shop-of-tomorrow-is-called-omniHello! Welcome to the first day of the rest of your business. We’ve spent years talking about ‘digital this, digital that’ but will the shop of the future be digital? Will it be physical? Will it be a little bit of both? Read the rest of this entry »

Digital Ecosystem, Digital transformation, e-Commerce, Retail | , , Deja un comentario Permalink

An in-depth analysis of the most widely used apps and why their use will continue growing in 2018

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By: Ricardo Cabornero
Head of TV licensing Amazon Prime Video Spain

Apps will continue dominating mobile usage in 2018, though their growth is slowing down in the most mature markets. The following diagram clearly illustrates how users dedicated far more time to apps than to mobile websites in 2017. Read the rest of this entry »

Digital Ecosystem, Digital transformation | , , , , Deja un comentario Permalink

Welcome to inDIGITAL!

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By: Marta Espinasa
Digital Content Manager at ESADE

Welcome to inDIGITALinDIGITAL has set sail again! We launched the weekly editions in Barcelona and Madrid these past two weeks. Programme participants have already embarked on a journey that will open the doors to new horizons, allowing them to discover the endless possibilities that the digital world offers their businesses. According to the Boston Consulting Group, 83% of people with the intent to buy something consult internet first. This means that internet is the primary source of information for 8 out of 10 people when deciding to buy a given product or service. Therefore, if we don’t want to miss out on 80% of the market, our business has to be online. Read the rest of this entry »

Digital Content, Digital Ecosystem, Digital transformation | , , Deja un comentario Permalink

Mobile app or mobile web?

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By: Ricardo Cabornero
Director of Business Unit (Access and Roaming) at Fon

Many marketers and businesses ask this question, Mobile App or Mobile Web? And there are lots of opinions on what should be done with the final conclusion “it depends, you have to consider several factors”. What I would like to share is a more analytical approach. Read the rest of this entry »

Digital Ecosystem, Digital transformation, Mobile World Congress - MWC | , , , Permalink