Posts con el tag ‘Digital ecosystem’

The Digital Transformation

[Versión en castellano más abajo]
By: Marc Cortés 
Managing partner and CEO at RocaSalvatella

The Digital TransformationWe live in a world in which each day brings yet more technological innovations, making us feel that our society is undergoing rapid change — as indeed it is. Read the rest of this entry »

Digital Ecosystem, Digital transformation | , , Deja un comentario Permalink


[Versión en castellano más abajo]
By: Julio Villalobos
Chief Marketing Officer at ESADE

ESADE_inDIGITALMarketing is one of the business functions most affected by digital disruption. Today, all companies, regardless of industry, product, or customer or prospect profile, have to digitise part of their marketing in order to remain competitive in a world that is exponentially moving in that direction. All that remains for each company to decide is the per cent, intensity and speed with which it will make the transition from analogue to digital marketing, and that will largely depend on the industry environment and the type and degree of digital maturity of its customers and competitive environment. Read the rest of this entry »

Digital Ecosystem | , , Deja un comentario Permalink