Posts con el tag ‘cross-device tracking’

Turn insight into action with “people” metrics and cross-device tracking

(Versión en castellano más abajo)
By: Flavio de Souza
CRO & Analytics Manager (CoE) at Vistaprint

Turn insight into action with “people” metrics and cross-device trackingAll online marketers understand the importance of obtaining an accurate, ongoing picture of customer behavior and how successful a company’s efforts are at guiding that behavior into desirable directions. However, according to a a survey conducted by Millward Brown Digital, less than half of the companies are confident in their understanding of the customer journey, even though for many marketers reaching consumers is the most important factor that’s influencing media budget allocation. Read the rest of this entry »

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