Posts con el tag ‘content’

Why brands need content marketing to survive

 [Versión en castellano más abajo]
By: Anna Alsina
Research Impact Manager at ESADE 

ESADE_inDIGITAL_Content is kingYou are what you can find in Google. Brands without a strong online presence are condemned to die. Here is why:

  • More than 80% of purchases start with an online search (source: GE Capital)
  • 94% of buyers research online for purchase decisions (source: Brafton) Read the rest of this entry »
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