Posts con el tag ‘Apps’

An in-depth analysis of the most widely used apps and why their use will continue growing in 2018

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By: Ricardo Cabornero
Head of TV licensing Amazon Prime Video Spain

Apps will continue dominating mobile usage in 2018, though their growth is slowing down in the most mature markets. The following diagram clearly illustrates how users dedicated far more time to apps than to mobile websites in 2017. Read the rest of this entry »

Digital Ecosystem, Digital transformation | , , , , Deja un comentario Permalink

Mobile app or mobile web?

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By: Ricardo Cabornero
Director of Business Unit (Access and Roaming) at Fon

Many marketers and businesses ask this question, Mobile App or Mobile Web? And there are lots of opinions on what should be done with the final conclusion “it depends, you have to consider several factors”. What I would like to share is a more analytical approach. Read the rest of this entry »

Digital Ecosystem, Digital transformation, Mobile World Congress - MWC | , , , Permalink