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Digital Content Manager at ESADE
SEO is dead; in fact, it dies every week, again and again!
So why is Search Engine Optimization (SEO) so important? Despite the fact that Search Engine Marketing (SEM) is responsible for determining the top positions in search results, SEO is responsible for 70% of clicks on those results. SEO helps us position ourselves, and it’s absolutely vital for Google to act as an advocate of our website, positioning us within the top results. Read the rest of this entry »