Digital Analytics: We can measure everything

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Marta Espinasa
Digital Content Manager at ESADE

ESADE inDIGITAL Measure everything Google AnalyticsDigital analytics allows us to measure everything. Everything. Where do users come from? What are they like? What do they do? What do they want? Do they buy things? If so, what? And how much? Are they fans of our brand? And much more. Read the rest of this entry »

Digital Content, Digital Ecosystem, SEM, SEO | , , , Deja un comentario Permalink

ESADE’s #inDIGITAL is #1 in Eduniversal’s global ranking of e-business and digital marketing programmes

Julio Villalobos
Chief Marketing & Digital Officer
ESADE

In today’s increasingly digitalised world, the marketing and communication functions must keep up with the trend. Business itself has become digitalised. The digital ecosystem has become the main source of information for consumers and potential clients looking to make decisions about future purchases. Read the rest of this entry »

Digital Ecosystem, Digital transformation | , , 1 Comentario Permalink

Executives rank #inDIGITAL, ESADE’s digital marketing programme, as the best in the world

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Marta Espinasa
Digital Content Manager at ESADE

Isaac Partal inDIGITAL

 

The ranking published by Eduniversal names ESADE Executive Education’s #inDIGITAL programme as the number 1 digital marketing and online business programme in the world. Aimed at CEOs, entrepreneurs and marketing, sales and communications directors, this programme develops participants to be able to stay one step ahead of their competitors. “#inDIGITAL provides a 360º strategic, tactical and analytical view of the digital setting,” explains Julio Villalobos, Programme Director and ESADE CMO. Read the rest of this entry »

Digital Ecosystem, Digital transformation, Reputation | , , , 9 Comentarios Permalink

SEO is an art, while SEM is a science

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Marta Espinasa
Digital Content Manager at ESADE

“70% of success in life is showing up,” Woody Allen

ESADE inDIGITAL Google AdwordsUsers don’t stand around waiting for us. They’re constantly searching on internet at all hours of the day and night. If we’re not there, they won’t find us, and we’ll miss out on sales opportunities every second of the day. So, what can we do? Invest in Search Engine Marketing (SEM). SEM is the quickest and most effective way to appear in Google search engine results, providing us visibility and, in addition, achieving short-term results. Read the rest of this entry »

Digital transformation, SEM, SEO | , , Deja un comentario Permalink

SEO and Google algorithms

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Marta Espinasa
Digital Content Manager at ESADE

SEO is dead; in fact, it dies every week, again and again!

SEO Google algorithms ESADE inDIGITALSo why is Search Engine Optimization (SEO) so important? Despite the fact that Search Engine Marketing (SEM) is responsible for determining the top positions in search results, SEO is responsible for 70% of clicks on those results. SEO helps us position ourselves, and it’s absolutely vital for Google to act as an advocate of our website, positioning us within the top results. Read the rest of this entry »

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Welcome to inDIGITAL!

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By: Marta Espinasa
Digital Content Manager at ESADE

Welcome to inDIGITALinDIGITAL has set sail again! We launched the weekly editions in Barcelona and Madrid these past two weeks. Programme participants have already embarked on a journey that will open the doors to new horizons, allowing them to discover the endless possibilities that the digital world offers their businesses. According to the Boston Consulting Group, 83% of people with the intent to buy something consult internet first. This means that internet is the primary source of information for 8 out of 10 people when deciding to buy a given product or service. Therefore, if we don’t want to miss out on 80% of the market, our business has to be online. Read the rest of this entry »

Digital Content, Digital Ecosystem, Digital transformation | , , Deja un comentario Permalink

Turn insight into action with “people” metrics and cross-device tracking

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By: Flavio de Souza
CRO & Analytics Manager (CoE) at Vistaprint

Turn insight into action with “people” metrics and cross-device trackingAll online marketers understand the importance of obtaining an accurate, ongoing picture of customer behavior and how successful a company’s efforts are at guiding that behavior into desirable directions. However, according to a a survey conducted by Millward Brown Digital, less than half of the companies are confident in their understanding of the customer journey, even though for many marketers reaching consumers is the most important factor that’s influencing media budget allocation. Read the rest of this entry »

Retail, SEM | , , Deja un comentario Permalink

Is SEM still dominant in Online Marketing? What is going on in Display and Video?

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By: Víctor Magariño
CMO at Comunycarse Network Consultants

Adwords_ESADE_inDIGITALWhen a giant like Google (Alphabet) posts 2016 results including +20% YoY growth and we all know 85% of their business is Search, then we can safely assume SEM is in pretty good shape for another year. Read the rest of this entry »

Digital transformation, SEM | , , , Deja un comentario Permalink

Do not invest in Social Networks

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By: Franc Carreras
Consultant and CoFounder of MamisDigitales.org

Social Media investment ESADE inDIGITALDo not invest in social networks. A few years ago, this was a sentence you would often hear in the offices of more sensible marketing executives. They’re a fad. They won’t help you sell. No one can explain how they deliver ROI…

Today, hardly anyone talks like this. But I’ve started to: Do not invest in social networks. Read the rest of this entry »

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Why brands need content marketing to survive

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By: Anna Alsina
Research Impact Manager at ESADE 

ESADE_inDIGITAL_Content is kingYou are what you can find in Google. Brands without a strong online presence are condemned to die. Here is why:

  • More than 80% of purchases start with an online search (source: GE Capital)
  • 94% of buyers research online for purchase decisions (source: Brafton) Read the rest of this entry »
Digital Content | , , , , 1 Comentario Permalink