Archivo de la categoria ‘Social Media’

The three keys to online influence

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By: Franc Carreras
Lecturer in the Department of Marketing at ESADE and founder of MamisDigitales.org

The three keys to online influence

Influence, understood as the capacity to have an effect on other people, is something deeply rooted in the human condition. Read the rest of this entry »

Digital transformation, Reputation, Social Media | , , , Deja un comentario Permalink

Do not invest in Social Networks

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By: Franc Carreras
Consultant and CoFounder of MamisDigitales.org

Social Media investment ESADE inDIGITALDo not invest in social networks. A few years ago, this was a sentence you would often hear in the offices of more sensible marketing executives. They’re a fad. They won’t help you sell. No one can explain how they deliver ROI…

Today, hardly anyone talks like this. But I’ve started to: Do not invest in social networks. Read the rest of this entry »

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Ever more videos in the Social Networks

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By: Victoria Medina
Digital Marketing Specialist
ESADE #inDIGITAL program alumni

ESADE Inspiring FuturesThe period from 2015 to 2016 was a turning point in digital content. Before it, pictures were king. Since it, videos are king. It is not that traditional photos have disappeared — they continue to play a role in their own sphere but the crown has passed to video. According to Cisco, in 2020, 82% of Internet consumption will be in video form. The total traffic in videos will triple by this date. Read the rest of this entry »

Digital Content, Social Media | , , , Deja un comentario Permalink