Archivo de la categoria ‘SEO’

Implementing a comprehensive inbound marketing strategy

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By: Carlos Iglesias
CEO of Runroom

Implementing a comprehensive inbound marketing strategyOver the last decade, the boom in technology has created a new kind of “empowered consumer”, who is an expert in the use of search engines and decision-making tools. Read the rest of this entry »

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Digital Analytics: We can measure everything

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Marta Espinasa
Digital Content Manager at ESADE

ESADE inDIGITAL Measure everything Google AnalyticsDigital analytics allows us to measure everything. Everything. Where do users come from? What are they like? What do they do? What do they want? Do they buy things? If so, what? And how much? Are they fans of our brand? And much more. Read the rest of this entry »

Digital Content, Digital Ecosystem, SEM, SEO | , , , Deja un comentario Permalink

SEO is an art, while SEM is a science

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Marta Espinasa
Digital Content Manager at ESADE

“70% of success in life is showing up,” Woody Allen

ESADE inDIGITAL Google AdwordsUsers don’t stand around waiting for us. They’re constantly searching on internet at all hours of the day and night. If we’re not there, they won’t find us, and we’ll miss out on sales opportunities every second of the day. So, what can we do? Invest in Search Engine Marketing (SEM). SEM is the quickest and most effective way to appear in Google search engine results, providing us visibility and, in addition, achieving short-term results. Read the rest of this entry »

Digital transformation, SEM, SEO | , , Deja un comentario Permalink