Archivo de la categoria ‘SEM’

The ever evolving Search Engine ecosystem

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By: Víctor Magariño Peñalba
Board Advisor and CMO at Comunycarse

As the Digital Marketing landscape continues to evolve, new questions and issues arise almost constantly, making it indispensable to continue to be on top. Kirk Perry, Ex-P&G President, just a few months after joining Google categorically stated: “the speed of change in this industry is like nothing I’ve ever seen”. Read the rest of this entry »

Digital Ecosystem, Digital transformation, SEM | , , Deja un comentario Permalink

Digital Analytics: We can measure everything

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Marta Espinasa
Digital Content Manager at ESADE

ESADE inDIGITAL Measure everything Google AnalyticsDigital analytics allows us to measure everything. Everything. Where do users come from? What are they like? What do they do? What do they want? Do they buy things? If so, what? And how much? Are they fans of our brand? And much more. Read the rest of this entry »

Digital Content, Digital Ecosystem, SEM, SEO | , , , Deja un comentario Permalink

SEO is an art, while SEM is a science

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Marta Espinasa
Digital Content Manager at ESADE

“70% of success in life is showing up,” Woody Allen

ESADE inDIGITAL Google AdwordsUsers don’t stand around waiting for us. They’re constantly searching on internet at all hours of the day and night. If we’re not there, they won’t find us, and we’ll miss out on sales opportunities every second of the day. So, what can we do? Invest in Search Engine Marketing (SEM). SEM is the quickest and most effective way to appear in Google search engine results, providing us visibility and, in addition, achieving short-term results. Read the rest of this entry »

Digital transformation, SEM, SEO | , , Deja un comentario Permalink

Turn insight into action with “people” metrics and cross-device tracking

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By: Flavio de Souza
CRO & Analytics Manager (CoE) at Vistaprint

Turn insight into action with “people” metrics and cross-device trackingAll online marketers understand the importance of obtaining an accurate, ongoing picture of customer behavior and how successful a company’s efforts are at guiding that behavior into desirable directions. However, according to a a survey conducted by Millward Brown Digital, less than half of the companies are confident in their understanding of the customer journey, even though for many marketers reaching consumers is the most important factor that’s influencing media budget allocation. Read the rest of this entry »

Retail, SEM | , , Deja un comentario Permalink

Is SEM still dominant in Online Marketing? What is going on in Display and Video?

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By: Víctor Magariño
CMO at Comunycarse Network Consultants

Adwords_ESADE_inDIGITALWhen a giant like Google (Alphabet) posts 2016 results including +20% YoY growth and we all know 85% of their business is Search, then we can safely assume SEM is in pretty good shape for another year. Read the rest of this entry »

Digital transformation, SEM | , , , Deja un comentario Permalink