Archivo de la categoria ‘Retail’

The shop of tomorrow is called Omni

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By: Pablo Foncillas
Advisory Board Member at Globalpraxis

indigital-the-shop-of-tomorrow-is-called-omniHello! Welcome to the first day of the rest of your business. We’ve spent years talking about ‘digital this, digital that’ but will the shop of the future be digital? Will it be physical? Will it be a little bit of both? Read the rest of this entry »

Digital Ecosystem, Digital transformation, e-Commerce, Retail | , , Deja un comentario Permalink

Turn insight into action with “people” metrics and cross-device tracking

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By: Flavio de Souza
CRO & Analytics Manager (CoE) at Vistaprint

Turn insight into action with “people” metrics and cross-device trackingAll online marketers understand the importance of obtaining an accurate, ongoing picture of customer behavior and how successful a company’s efforts are at guiding that behavior into desirable directions. However, according to a a survey conducted by Millward Brown Digital, less than half of the companies are confident in their understanding of the customer journey, even though for many marketers reaching consumers is the most important factor that’s influencing media budget allocation. Read the rest of this entry »

Retail, SEM | , , Deja un comentario Permalink

Mobile World Congress: Building the Digital Future

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By: Marta Espinasa
Digital Content Manager at ESADE  

ESADE Mobile World Congress 2017It’s February, and Barcelona is set to become the global technological capital one more year. The Mobile World Congress (MWC) will open its doors to reveal the latest in mobile technology, featuring first-order speakers. In this edition, two guest speakers that have revolutionised their respective industries are worth noting: Reed Hastings, CEO of Netflix, and John Hanke, founder of the company responsible for Pokémon Go. Both have provoked enormous changes: Netflix has led the digital transformation of TV, innovating not only how we consume content but also the formulas the medium uses; for its part, Pokémon Go has perfected the videogame industryRead the rest of this entry »

Digital transformation, Mobile World Congress - MWC, Retail | , , , Deja un comentario Permalink

E-commerce: Stabilization? More like acceleration!

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By: Francesc Font
Co Founder & CEO at Bandit

inDIGITAL ESADE e-CommerceEven in the absence of the official year-end figures for 2016, a glance at the figures on e-commerce in recent months shows that, far from stabilizing, it is clearly accelerating, with growth expected to top 20%.

The last 12 months have highlighted certain trends that were already gaining ground in other countries and have become a reality in several more Read the rest of this entry »

e-Commerce, Retail | , , , Deja un comentario Permalink