Archivo de la categoria ‘Mobile World Congress – MWC’

MWC and the key challenges for the future

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By: Marta Espinasa
Digital Content Manager at ESADE

ESADE Executive Education at Mobile Word Congress MWC17The stars of this year’s Mobile World Congress (MWC) were 5G, virtual reality and the internet of things as applied to services. However, the phone that raised the most expectations in this edition was the new, practically indestructible Nokia 3310. This was due primarily to the nostalgia many felt when holding it in their hands, despite the fact that it doesn’t offer 4G connectivity or a touch screen. Read the rest of this entry »

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Mobile app or mobile web?

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By: Ricardo Cabornero
Director of Business Unit (Access and Roaming) at Fon

Many marketers and businesses ask this question, Mobile App or Mobile Web? And there are lots of opinions on what should be done with the final conclusion “it depends, you have to consider several factors”. What I would like to share is a more analytical approach. Read the rest of this entry »

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Mobile World Congress: Building the Digital Future

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By: Marta Espinasa
Digital Content Manager at ESADE  

ESADE Mobile World Congress 2017It’s February, and Barcelona is set to become the global technological capital one more year. The Mobile World Congress (MWC) will open its doors to reveal the latest in mobile technology, featuring first-order speakers. In this edition, two guest speakers that have revolutionised their respective industries are worth noting: Reed Hastings, CEO of Netflix, and John Hanke, founder of the company responsible for Pokémon Go. Both have provoked enormous changes: Netflix has led the digital transformation of TV, innovating not only how we consume content but also the formulas the medium uses; for its part, Pokémon Go has perfected the videogame industryRead the rest of this entry »

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