Archivo de la categoria ‘Digital transformation’

Change as a guiding principle

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By: Julio Villalobos
Chief Digital and Marketing Officer at ESADE Business & Law School

Change is the new principle needed to guide our lives if we are to be competitive in today’s world. Read the rest of this entry »

Big Data, Digital Ecosystem, Digital transformation | , , , Deja un comentario Permalink

How can today’s digital transformation help the legal profession?

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By: Eugenia Navarro
Lecturer at ESADE Law School and Director of MAE programmes (Management for Business Lawyers)

Some people believe that today’s digital transformation can “cure” all our ills, a magic potion to fix all our organisational problems. However, this is far from the truth: Digital transformation is nothing more than a tool to help to improve our competiveness in increasingly complex, uncertain and ever-changing markets. Read the rest of this entry »

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The three keys to online influence

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By: Franc Carreras
Lecturer in the Department of Marketing at ESADE and founder of MamisDigitales.org

The three keys to online influence

Influence, understood as the capacity to have an effect on other people, is something deeply rooted in the human condition. Read the rest of this entry »

Digital transformation, Reputation, Social Media | , , , Deja un comentario Permalink

The ever evolving Search Engine ecosystem

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By: Víctor Magariño Peñalba
Board Advisor and CMO at Comunycarse

As the Digital Marketing landscape continues to evolve, new questions and issues arise almost constantly, making it indispensable to continue to be on top. Kirk Perry, Ex-P&G President, just a few months after joining Google categorically stated: “the speed of change in this industry is like nothing I’ve ever seen”. Read the rest of this entry »

Digital Ecosystem, Digital transformation, SEM | , , Deja un comentario Permalink

The Digital Transformation

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By: Marc Cortés 
Managing partner and CEO at RocaSalvatella

The Digital TransformationWe live in a world in which each day brings yet more technological innovations, making us feel that our society is undergoing rapid change — as indeed it is. Read the rest of this entry »

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The shop of tomorrow is called Omni

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By: Pablo Foncillas
Advisory Board Member at Globalpraxis

indigital-the-shop-of-tomorrow-is-called-omniHello! Welcome to the first day of the rest of your business. We’ve spent years talking about ‘digital this, digital that’ but will the shop of the future be digital? Will it be physical? Will it be a little bit of both? Read the rest of this entry »

Digital Ecosystem, Digital transformation, e-Commerce, Retail | , , Deja un comentario Permalink

An in-depth analysis of the most widely used apps and why their use will continue growing in 2018

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By: Ricardo Cabornero
Head of TV licensing Amazon Prime Video Spain

Apps will continue dominating mobile usage in 2018, though their growth is slowing down in the most mature markets. The following diagram clearly illustrates how users dedicated far more time to apps than to mobile websites in 2017. Read the rest of this entry »

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ESADE’s #inDIGITAL is #1 in Eduniversal’s global ranking of e-business and digital marketing programmes

Julio Villalobos
Chief Marketing & Digital Officer
ESADE

In today’s increasingly digitalised world, the marketing and communication functions must keep up with the trend. Business itself has become digitalised. The digital ecosystem has become the main source of information for consumers and potential clients looking to make decisions about future purchases. Read the rest of this entry »

Digital Ecosystem, Digital transformation | , , 1 Comentario Permalink

Executives rank #inDIGITAL, ESADE’s digital marketing programme, as the best in the world

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Marta Espinasa
Digital Content Manager at ESADE

Isaac Partal inDIGITAL

 

The ranking published by Eduniversal names ESADE Executive Education’s #inDIGITAL programme as the number 1 digital marketing and online business programme in the world. Aimed at CEOs, entrepreneurs and marketing, sales and communications directors, this programme develops participants to be able to stay one step ahead of their competitors. “#inDIGITAL provides a 360º strategic, tactical and analytical view of the digital setting,” explains Julio Villalobos, Programme Director and ESADE CMO. Read the rest of this entry »

Digital Ecosystem, Digital transformation, Reputation | , , , 9 Comentarios Permalink

SEO is an art, while SEM is a science

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Marta Espinasa
Digital Content Manager at ESADE

“70% of success in life is showing up,” Woody Allen

ESADE inDIGITAL Google AdwordsUsers don’t stand around waiting for us. They’re constantly searching on internet at all hours of the day and night. If we’re not there, they won’t find us, and we’ll miss out on sales opportunities every second of the day. So, what can we do? Invest in Search Engine Marketing (SEM). SEM is the quickest and most effective way to appear in Google search engine results, providing us visibility and, in addition, achieving short-term results. Read the rest of this entry »

Digital transformation, SEM, SEO | , , Deja un comentario Permalink