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By: Julio Villalobos
Chief Digital and Marketing Officer at ESADE Business & Law School
Change is the new principle needed to guide our lives if we are to be competitive in today’s world. Read the rest of this entry »
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By: Eugenia Navarro
Lecturer at ESADE Law School and Director of MAE programmes (Management for Business Lawyers)
Some people believe that today’s digital transformation can “cure” all our ills, a magic potion to fix all our organisational problems. However, this is far from the truth: Digital transformation is nothing more than a tool to help to improve our competiveness in increasingly complex, uncertain and ever-changing markets. Read the rest of this entry »
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By: Franc Carreras
Lecturer in the Department of Marketing at ESADE and founder of MamisDigitales.org
Influence, understood as the capacity to have an effect on other people, is something deeply rooted in the human condition. Read the rest of this entry »
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By: Víctor Magariño Peñalba
Board Advisor and CMO at Comunycarse
As the Digital Marketing landscape continues to evolve, new questions and issues arise almost constantly, making it indispensable to continue to be on top. Kirk Perry, Ex-P&G President, just a few months after joining Google categorically stated: “the speed of change in this industry is like nothing I’ve ever seen”. Read the rest of this entry »
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By: Marc Cortés
Managing partner and CEO at RocaSalvatella
We live in a world in which each day brings yet more technological innovations, making us feel that our society is undergoing rapid change — as indeed it is. Read the rest of this entry »
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By: Pablo Foncillas
Advisory Board Member at Globalpraxis
Hello! Welcome to the first day of the rest of your business. We’ve spent years talking about ‘digital this, digital that’ but will the shop of the future be digital? Will it be physical? Will it be a little bit of both? Read the rest of this entry »
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By: Ricardo Cabornero
Head of TV licensing Amazon Prime Video Spain
Apps will continue dominating mobile usage in 2018, though their growth is slowing down in the most mature markets. The following diagram clearly illustrates how users dedicated far more time to apps than to mobile websites in 2017. Read the rest of this entry »
Julio Villalobos
Chief Marketing & Digital Officer
ESADE
In today’s increasingly digitalised world, the marketing and communication functions must keep up with the trend. Business itself has become digitalised. The digital ecosystem has become the main source of information for consumers and potential clients looking to make decisions about future purchases. Read the rest of this entry »
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Marta Espinasa
Digital Content Manager at ESADE
The ranking published by Eduniversal names ESADE Executive Education’s #inDIGITAL programme as the number 1 digital marketing and online business programme in the world. Aimed at CEOs, entrepreneurs and marketing, sales and communications directors, this programme develops participants to be able to stay one step ahead of their competitors. “#inDIGITAL provides a 360º strategic, tactical and analytical view of the digital setting,” explains Julio Villalobos, Programme Director and ESADE CMO. Read the rest of this entry »
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Marta Espinasa
Digital Content Manager at ESADE
“70% of success in life is showing up,” Woody Allen
Users don’t stand around waiting for us. They’re constantly searching on internet at all hours of the day and night. If we’re not there, they won’t find us, and we’ll miss out on sales opportunities every second of the day. So, what can we do? Invest in Search Engine Marketing (SEM). SEM is the quickest and most effective way to appear in Google search engine results, providing us visibility and, in addition, achieving short-term results. Read the rest of this entry »
