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Debunking various myths and false beliefs derived from misleading information is essential to develop an effective B2B digital marketing strategy
Josep Maria Ávila, Google’s Business Development Manager for Spain and Portugal, debunks the myths about B2B digital marketing in a webinar organised by ESADE’s inDIGITAL+ programme. Read the rest of this entry »
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By: Carlo Farucci
Marketing Manager – ESADE In·On Programmes
Today, being familiar and comfortable with digital techniques is increasingly important to be able to lead digital transformation processes within firms.
SEO, SEM, social media, e-mail marketing… These are just some of the concepts which may ring a bell for a lot of executives but which only a few actually know in depth. However, achieving your marketing objectives depends on these very techniques to a large extent. Read the rest of this entry »
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By: Julio Villalobos
Chief Digital and Marketing Officer at ESADE Business & Law School
Change is the new principle needed to guide our lives if we are to be competitive in today’s world. Read the rest of this entry »
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By: Eugenia Navarro
Lecturer at ESADE Law School and Director of MAE programmes (Management for Business Lawyers)
Some people believe that today’s digital transformation can «cure» all our ills, a magic potion to fix all our organisational problems. However, this is far from the truth: Digital transformation is nothing more than a tool to help to improve our competiveness in increasingly complex, uncertain and ever-changing markets. Read the rest of this entry »
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By: Franc Carreras
Lecturer in the Department of Marketing at ESADE and founder of MamisDigitales.org
Influence, understood as the capacity to have an effect on other people, is something deeply rooted in the human condition. Read the rest of this entry »
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By: Víctor Magariño Peñalba
Board Advisor and CMO at Comunycarse
As the Digital Marketing landscape continues to evolve, new questions and issues arise almost constantly, making it indispensable to continue to be on top. Kirk Perry, Ex-P&G President, just a few months after joining Google categorically stated: «the speed of change in this industry is like nothing I’ve ever seen». Read the rest of this entry »
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By: Marc Cortés
Managing partner and CEO at RocaSalvatella
We live in a world in which each day brings yet more technological innovations, making us feel that our society is undergoing rapid change — as indeed it is. Read the rest of this entry »
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By: Pablo Foncillas
Advisory Board Member at Globalpraxis
Hello! Welcome to the first day of the rest of your business. We’ve spent years talking about ‘digital this, digital that’ but will the shop of the future be digital? Will it be physical? Will it be a little bit of both? Read the rest of this entry »
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By: Ricardo Cabornero
Head of TV licensing Amazon Prime Video Spain
Apps will continue dominating mobile usage in 2018, though their growth is slowing down in the most mature markets. The following diagram clearly illustrates how users dedicated far more time to apps than to mobile websites in 2017. Read the rest of this entry »
Julio Villalobos
Chief Marketing & Digital Officer
ESADE
In today’s increasingly digitalised world, the marketing and communication functions must keep up with the trend. Business itself has become digitalised. The digital ecosystem has become the main source of information for consumers and potential clients looking to make decisions about future purchases. Read the rest of this entry »
