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Debunking various myths and false beliefs derived from misleading information is essential to develop an effective B2B digital marketing strategy
Josep Maria Ávila, Google’s Business Development Manager for Spain and Portugal, debunks the myths about B2B digital marketing in a webinar organised by ESADE’s inDIGITAL+ programme. Read the rest of this entry »
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By: Carlos Iglesias
CEO of Runroom
Over the last decade, the boom in technology has created a new kind of «empowered consumer», who is an expert in the use of search engines and decision-making tools. Read the rest of this entry »
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Marta Espinasa
Digital Content Manager at ESADE
Digital analytics allows us to measure everything. Everything. Where do users come from? What are they like? What do they do? What do they want? Do they buy things? If so, what? And how much? Are they fans of our brand? And much more. Read the rest of this entry »
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Marta Espinasa
Digital Content Manager at ESADE
SEO is dead; in fact, it dies every week, again and again!
So why is Search Engine Optimization (SEO) so important? Despite the fact that Search Engine Marketing (SEM) is responsible for determining the top positions in search results, SEO is responsible for 70% of clicks on those results. SEO helps us position ourselves, and it’s absolutely vital for Google to act as an advocate of our website, positioning us within the top results. Read the rest of this entry »
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By: Marta Espinasa
Digital Content Manager at ESADE
inDIGITAL has set sail again! We launched the weekly editions in Barcelona and Madrid these past two weeks. Programme participants have already embarked on a journey that will open the doors to new horizons, allowing them to discover the endless possibilities that the digital world offers their businesses. According to the Boston Consulting Group, 83% of people with the intent to buy something consult internet first. This means that internet is the primary source of information for 8 out of 10 people when deciding to buy a given product or service. Therefore, if we don’t want to miss out on 80% of the market, our business has to be online. Read the rest of this entry »
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By: Anna Alsina
Research Impact Manager at ESADE
You are what you can find in Google. Brands without a strong online presence are condemned to die. Here is why:
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By: Victoria Medina
Digital Marketing Specialist
ESADE #inDIGITAL program alumni
The period from 2015 to 2016 was a turning point in digital content. Before it, pictures were king. Since it, videos are king. It is not that traditional photos have disappeared — they continue to play a role in their own sphere but the crown has passed to video. According to Cisco, in 2020, 82% of Internet consumption will be in video form. The total traffic in videos will triple by this date. Read the rest of this entry »
