Archivo de la categoria ‘Digital Content’

Implementing a comprehensive inbound marketing strategy

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By: Carlos Iglesias
CEO of Runroom

Implementing a comprehensive inbound marketing strategyOver the last decade, the boom in technology has created a new kind of “empowered consumer”, who is an expert in the use of search engines and decision-making tools. Read the rest of this entry »

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Digital Analytics: We can measure everything

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Marta Espinasa
Digital Content Manager at ESADE

ESADE inDIGITAL Measure everything Google AnalyticsDigital analytics allows us to measure everything. Everything. Where do users come from? What are they like? What do they do? What do they want? Do they buy things? If so, what? And how much? Are they fans of our brand? And much more. Read the rest of this entry »

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SEO and Google algorithms

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Marta Espinasa
Digital Content Manager at ESADE

SEO is dead; in fact, it dies every week, again and again!

SEO Google algorithms ESADE inDIGITALSo why is Search Engine Optimization (SEO) so important? Despite the fact that Search Engine Marketing (SEM) is responsible for determining the top positions in search results, SEO is responsible for 70% of clicks on those results. SEO helps us position ourselves, and it’s absolutely vital for Google to act as an advocate of our website, positioning us within the top results. Read the rest of this entry »

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Welcome to inDIGITAL!

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By: Marta Espinasa
Digital Content Manager at ESADE

Welcome to inDIGITALinDIGITAL has set sail again! We launched the weekly editions in Barcelona and Madrid these past two weeks. Programme participants have already embarked on a journey that will open the doors to new horizons, allowing them to discover the endless possibilities that the digital world offers their businesses. According to the Boston Consulting Group, 83% of people with the intent to buy something consult internet first. This means that internet is the primary source of information for 8 out of 10 people when deciding to buy a given product or service. Therefore, if we don’t want to miss out on 80% of the market, our business has to be online. Read the rest of this entry »

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Why brands need content marketing to survive

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By: Anna Alsina
Research Impact Manager at ESADE 

ESADE_inDIGITAL_Content is kingYou are what you can find in Google. Brands without a strong online presence are condemned to die. Here is why:

  • More than 80% of purchases start with an online search (source: GE Capital)
  • 94% of buyers research online for purchase decisions (source: Brafton) Read the rest of this entry »
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Ever more videos in the Social Networks

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By: Victoria Medina
Digital Marketing Specialist
ESADE #inDIGITAL program alumni

ESADE Inspiring FuturesThe period from 2015 to 2016 was a turning point in digital content. Before it, pictures were king. Since it, videos are king. It is not that traditional photos have disappeared — they continue to play a role in their own sphere but the crown has passed to video. According to Cisco, in 2020, 82% of Internet consumption will be in video form. The total traffic in videos will triple by this date. Read the rest of this entry »

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