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By: Julio Villalobos
Chief Digital and Marketing Officer at ESADE Business & Law School
Change is the new principle needed to guide our lives if we are to be competitive in today’s world. Read the rest of this entry »
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By: Eugenia Navarro
Lecturer at ESADE Law School and Director of MAE programmes (Management for Business Lawyers)
Some people believe that today’s digital transformation can “cure” all our ills, a magic potion to fix all our organisational problems. However, this is far from the truth: Digital transformation is nothing more than a tool to help to improve our competiveness in increasingly complex, uncertain and ever-changing markets. Read the rest of this entry »
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By: Franc Carreras
Lecturer in the Department of Marketing at ESADE and founder of MamisDigitales.org
Influence, understood as the capacity to have an effect on other people, is something deeply rooted in the human condition. Read the rest of this entry »
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By: Víctor Magariño Peñalba
Board Advisor and CMO at Comunycarse
As the Digital Marketing landscape continues to evolve, new questions and issues arise almost constantly, making it indispensable to continue to be on top. Kirk Perry, Ex-P&G President, just a few months after joining Google categorically stated: “the speed of change in this industry is like nothing I’ve ever seen”. Read the rest of this entry »
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By: Marc Cortés
Managing partner and CEO at RocaSalvatella
We live in a world in which each day brings yet more technological innovations, making us feel that our society is undergoing rapid change — as indeed it is. Read the rest of this entry »
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By: Carlos Iglesias
CEO of Runroom
Over the last decade, the boom in technology has created a new kind of “empowered consumer”, who is an expert in the use of search engines and decision-making tools. Read the rest of this entry »
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By: Pablo Foncillas
Advisory Board Member at Globalpraxis
Hello! Welcome to the first day of the rest of your business. We’ve spent years talking about ‘digital this, digital that’ but will the shop of the future be digital? Will it be physical? Will it be a little bit of both? Read the rest of this entry »
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By: Ricardo Cabornero
Head of TV licensing Amazon Prime Video Spain
Apps will continue dominating mobile usage in 2018, though their growth is slowing down in the most mature markets. The following diagram clearly illustrates how users dedicated far more time to apps than to mobile websites in 2017. Read the rest of this entry »
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By: Francesc Font
CEO at Carethy
In Spain and the majority of developed countries around the world, 2018 stands to become a year of significant growth for e-commerce. Many businesses have seen their sales increase exponentially, though all of them are still struggling to achieve profitability. In countries like Spain, this implies a constant price battle. That’s why loyalty programmes are becoming increasingly sophisticated Read the rest of this entry »
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Marta Espinasa
Digital Content Manager at ESADE
Digital analytics allows us to measure everything. Everything. Where do users come from? What are they like? What do they do? What do they want? Do they buy things? If so, what? And how much? Are they fans of our brand? And much more. Read the rest of this entry »
