Archivo del mayo, 2018

Change as a guiding principle

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By: Julio Villalobos
Chief Digital and Marketing Officer at ESADE Business & Law School

Change is the new principle needed to guide our lives if we are to be competitive in today’s world. Read the rest of this entry »

Big Data, Digital Ecosystem, Digital transformation | , , , 6 Comentarios Permalink

How can today’s digital transformation help the legal profession?

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By: Eugenia Navarro
Lecturer at ESADE Law School and Director of MAE programmes (Management for Business Lawyers)

Some people believe that today’s digital transformation can «cure» all our ills, a magic potion to fix all our organisational problems. However, this is far from the truth: Digital transformation is nothing more than a tool to help to improve our competiveness in increasingly complex, uncertain and ever-changing markets. Read the rest of this entry »

Digital transformation | , , , 2 Comentarios Permalink

The three keys to online influence

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By: Franc Carreras
Lecturer in the Department of Marketing at ESADE and founder of

The three keys to online influence

Influence, understood as the capacity to have an effect on other people, is something deeply rooted in the human condition. Read the rest of this entry »

Digital transformation, Reputation, Social Media | , , , 6 Comentarios Permalink