Archivo del enero, 2018

Digital Analytics: We can measure everything

[Versión en castellano más abajo]
Marta Espinasa
Digital Content Manager at ESADE

ESADE inDIGITAL Measure everything Google AnalyticsDigital analytics allows us to measure everything. Everything. Where do users come from? What are they like? What do they do? What do they want? Do they buy things? If so, what? And how much? Are they fans of our brand? And much more. Read the rest of this entry »

Digital Content, Digital Ecosystem, SEM, SEO | , , , Deja un comentario Permalink

ESADE’s #inDIGITAL is #1 in Eduniversal’s global ranking of e-business and digital marketing programmes

Julio Villalobos
Chief Marketing & Digital Officer

In today’s increasingly digitalised world, the marketing and communication functions must keep up with the trend. Business itself has become digitalised. The digital ecosystem has become the main source of information for consumers and potential clients looking to make decisions about future purchases. Read the rest of this entry »

Digital Ecosystem, Digital transformation | , , 1 Comentario Permalink