Archivo del Mayo, 2017

Executives rank #inDIGITAL, ESADE’s digital marketing programme, as the best in the world

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Marta Espinasa
Digital Content Manager at ESADE

Isaac Partal inDIGITAL

 

The ranking published by Eduniversal names ESADE Executive Education’s #inDIGITAL programme as the number 1 digital marketing and online business programme in the world. Aimed at CEOs, entrepreneurs and marketing, sales and communications directors, this programme develops participants to be able to stay one step ahead of their competitors. “#inDIGITAL provides a 360º strategic, tactical and analytical view of the digital setting,” explains Julio Villalobos, Programme Director and ESADE CMO. Read the rest of this entry »

Digital Ecosystem, Digital transformation, Reputation | , , , 9 Comentarios Permalink

SEO is an art, while SEM is a science

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Marta Espinasa
Digital Content Manager at ESADE

“70% of success in life is showing up,” Woody Allen

ESADE inDIGITAL Google AdwordsUsers don’t stand around waiting for us. They’re constantly searching on internet at all hours of the day and night. If we’re not there, they won’t find us, and we’ll miss out on sales opportunities every second of the day. So, what can we do? Invest in Search Engine Marketing (SEM). SEM is the quickest and most effective way to appear in Google search engine results, providing us visibility and, in addition, achieving short-term results. Read the rest of this entry »

Digital transformation, SEM, SEO | , , Deja un comentario Permalink

SEO and Google algorithms

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Marta Espinasa
Digital Content Manager at ESADE

SEO is dead; in fact, it dies every week, again and again!

SEO Google algorithms ESADE inDIGITALSo why is Search Engine Optimization (SEO) so important? Despite the fact that Search Engine Marketing (SEM) is responsible for determining the top positions in search results, SEO is responsible for 70% of clicks on those results. SEO helps us position ourselves, and it’s absolutely vital for Google to act as an advocate of our website, positioning us within the top results. Read the rest of this entry »

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Welcome to inDIGITAL!

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By: Marta Espinasa
Digital Content Manager at ESADE

Welcome to inDIGITALinDIGITAL has set sail again! We launched the weekly editions in Barcelona and Madrid these past two weeks. Programme participants have already embarked on a journey that will open the doors to new horizons, allowing them to discover the endless possibilities that the digital world offers their businesses. According to the Boston Consulting Group, 83% of people with the intent to buy something consult internet first. This means that internet is the primary source of information for 8 out of 10 people when deciding to buy a given product or service. Therefore, if we don’t want to miss out on 80% of the market, our business has to be online. Read the rest of this entry »

Digital Content, Digital Ecosystem, Digital transformation | , , Deja un comentario Permalink