Archivo del marzo, 2017

Do not invest in Social Networks

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By: Franc Carreras
Consultant and CoFounder of

Social Media investment ESADE inDIGITALDo not invest in social networks. A few years ago, this was a sentence you would often hear in the offices of more sensible marketing executives. They’re a fad. They won’t help you sell. No one can explain how they deliver ROI…

Today, hardly anyone talks like this. But I’ve started to: Do not invest in social networks. Read the rest of this entry »

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Why brands need content marketing to survive

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By: Anna Alsina
Research Impact Manager at ESADE 

ESADE_inDIGITAL_Content is kingYou are what you can find in Google. Brands without a strong online presence are condemned to die. Here is why:

  • More than 80% of purchases start with an online search (source: GE Capital)
  • 94% of buyers research online for purchase decisions (source: Brafton) Read the rest of this entry »
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MWC and the key challenges for the future

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By: Marta Espinasa
Digital Content Manager at ESADE

ESADE Executive Education at Mobile Word Congress MWC17The stars of this year’s Mobile World Congress (MWC) were 5G, virtual reality and the internet of things as applied to services. However, the phone that raised the most expectations in this edition was the new, practically indestructible Nokia 3310. This was due primarily to the nostalgia many felt when holding it in their hands, despite the fact that it doesn’t offer 4G connectivity or a touch screen. Read the rest of this entry »

Digital transformation, Mobile World Congress - MWC | , , Deja un comentario Permalink