Archivo del febrero, 2017

Mobile app or mobile web?

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By: Ricardo Cabornero
Director of Business Unit (Access and Roaming) at Fon

Many marketers and businesses ask this question, Mobile App or Mobile Web? And there are lots of opinions on what should be done with the final conclusion “it depends, you have to consider several factors”. What I would like to share is a more analytical approach. Read the rest of this entry »

Digital Ecosystem, Digital transformation, Mobile World Congress - MWC | , , , Permalink

A lean approach to Data Science: introducing the «Big Data & Analytics Canvas»

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By: Manu Carricano
PhD. Senior Lecturer Operations, Innovation and Data Sciences at ESADE

ESADE Big Data & AnalyticsWe are now beyond the hype point in Big Data & Analytics. With two consequences. First, a greater number of organizations have started initiatives, and some are having successful projects in production. Second, as teams and projects are scaling up, the time for results is coming… and Boards patience is vanishing sooner than expected. Read the rest of this entry »

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Mobile World Congress: Building the Digital Future

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By: Marta Espinasa
Digital Content Manager at ESADE  

ESADE Mobile World Congress 2017It’s February, and Barcelona is set to become the global technological capital one more year. The Mobile World Congress (MWC) will open its doors to reveal the latest in mobile technology, featuring first-order speakers. In this edition, two guest speakers that have revolutionised their respective industries are worth noting: Reed Hastings, CEO of Netflix, and John Hanke, founder of the company responsible for Pokémon Go. Both have provoked enormous changes: Netflix has led the digital transformation of TV, innovating not only how we consume content but also the formulas the medium uses; for its part, Pokémon Go has perfected the videogame industryRead the rest of this entry »

Digital transformation, Mobile World Congress - MWC, Retail | , , , Deja un comentario Permalink

E-commerce: Stabilization? More like acceleration!

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By: Francesc Font
Co Founder & CEO at Bandit

inDIGITAL ESADE e-CommerceEven in the absence of the official year-end figures for 2016, a glance at the figures on e-commerce in recent months shows that, far from stabilizing, it is clearly accelerating, with growth expected to top 20%.

The last 12 months have highlighted certain trends that were already gaining ground in other countries and have become a reality in several more Read the rest of this entry »

e-Commerce, Retail | , , , Deja un comentario Permalink