Archivo del enero, 2017

Ever more videos in the Social Networks

[Versión en castellano más abajo]

By: Victoria Medina
Digital Marketing Specialist
ESADE #inDIGITAL program alumni

ESADE Inspiring FuturesThe period from 2015 to 2016 was a turning point in digital content. Before it, pictures were king. Since it, videos are king. It is not that traditional photos have disappeared — they continue to play a role in their own sphere but the crown has passed to video. According to Cisco, in 2020, 82% of Internet consumption will be in video form. The total traffic in videos will triple by this date. Read the rest of this entry »

Digital Content, Social Media | , , , Deja un comentario Permalink


[Versión en castellano más abajo]
By: Julio Villalobos
Chief Marketing Officer at ESADE

ESADE_inDIGITALMarketing is one of the business functions most affected by digital disruption. Today, all companies, regardless of industry, product, or customer or prospect profile, have to digitise part of their marketing in order to remain competitive in a world that is exponentially moving in that direction. All that remains for each company to decide is the per cent, intensity and speed with which it will make the transition from analogue to digital marketing, and that will largely depend on the industry environment and the type and degree of digital maturity of its customers and competitive environment. Read the rest of this entry »

Digital Ecosystem | , , Deja un comentario Permalink