Archivo del Junio, 2016

THE ELECTORAL CAMPAIGN IS ALSO DIGITAL

 [Versión en castellano más abajo]

The campaign for the general elections taking place on 26th June is in its final stages and it is a good moment to reflect and check back on the numerous political marketing actions and communications carried out on the internet and social media. The use of digital is no trivial matter, given that, according to the Spanish National Institute of Statistics, four out of every five Spanish homes are connected to broadband internet. In the case of social media, 70% of those surveyed in the CIS’ post-electoral barometer had a Facebook account, 25.2% Twitter and 16.2% Instagram. Read the rest of this entry »

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The #inDIGITAL_INTENSIVE_ 2016 COMES TO AN END

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On Friday, 17th June the 2016 edition of the #inDIGITAL intensive programme (1 week) in digital marketing came to an end. A programme directed at inherently analogue executives who need the skills and knowledge to understand the digital ecosystem in relation to the marketing, communication and sales fields, to be more able to continue adding value to their companies, at the same speed they had been doing in an analogue setting. Read the rest of this entry »

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INBOUND MARKETING or HOW NOT TO WASTE AN OPPORTUNITY

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Have you ever considered how many questions your potential clients can ask you throughout the whole purchasing process?  Are you keeping on top of this process with relevant offers? Read the rest of this entry »

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