Archivo del Mayo, 2016

#inDIGITAL PROGRAMME FINISHES

[Versión en castellano más abajo]

This week, the 2016 weekly format of the #inDIGITAL programme in digital marketing has come to an end.

From ESADE, we hope that the programme has provided our participants with the knowledge to add value to their companies, to lead digitalised teams and have a clearer and more objective approach to hiring external providers from within the digital ecosystem. Read the rest of this entry »

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DIGITAL MARKETING DOESN’T EXIST

[Versión en castellano más abajo]

Digital Marketing doesn’t exist. This statement is the main conclusion after many years of interest -and study- into social media, personal experience as an avid internet and social media user and having participated in the Marketing and Sales Expert class imparted by Julio Villalobos, ESADE’s Marketing Director to students from ESADE and Loyola’s Executive Education departments. Read the rest of this entry »

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