The ESADE Online Digital Marketing Programme: An executive programme adapted to your professional life

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By: Carlo Farucci
Marketing Manager – ESADE In·On Programmes

Programa Marketing Digital online ESADE in·onToday, being familiar and comfortable with digital techniques is increasingly important to be able to lead digital transformation processes within firms.

SEO, SEM, social media, e-mail marketing… These are just some of the concepts which may ring a bell for a lot of executives but which only a few actually know in depth. However, achieving your marketing objectives depends on these very techniques to a large extent. Read the rest of this entry »

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Change as a guiding principle

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By: Julio Villalobos
Chief Digital and Marketing Officer at ESADE Business & Law School

Change is the new principle needed to guide our lives if we are to be competitive in today’s world. Read the rest of this entry »

Big Data, Digital Ecosystem, Digital transformation | , , , Deja un comentario Permalink

How can today’s digital transformation help the legal profession?

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By: Eugenia Navarro
Lecturer at ESADE Law School and Director of MAE programmes (Management for Business Lawyers)

Some people believe that today’s digital transformation can “cure” all our ills, a magic potion to fix all our organisational problems. However, this is far from the truth: Digital transformation is nothing more than a tool to help to improve our competiveness in increasingly complex, uncertain and ever-changing markets. Read the rest of this entry »

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The three keys to online influence

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By: Franc Carreras
Lecturer in the Department of Marketing at ESADE and founder of MamisDigitales.org

The three keys to online influence

Influence, understood as the capacity to have an effect on other people, is something deeply rooted in the human condition. Read the rest of this entry »

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The ever evolving Search Engine ecosystem

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By: Víctor Magariño Peñalba
Board Advisor and CMO at Comunycarse

As the Digital Marketing landscape continues to evolve, new questions and issues arise almost constantly, making it indispensable to continue to be on top. Kirk Perry, Ex-P&G President, just a few months after joining Google categorically stated: “the speed of change in this industry is like nothing I’ve ever seen”. Read the rest of this entry »

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The Digital Transformation

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By: Marc Cortés 
Managing partner and CEO at RocaSalvatella

The Digital TransformationWe live in a world in which each day brings yet more technological innovations, making us feel that our society is undergoing rapid change — as indeed it is. Read the rest of this entry »

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Implementing a comprehensive inbound marketing strategy

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By: Carlos Iglesias
CEO of Runroom

Implementing a comprehensive inbound marketing strategyOver the last decade, the boom in technology has created a new kind of “empowered consumer”, who is an expert in the use of search engines and decision-making tools. Read the rest of this entry »

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The shop of tomorrow is called Omni

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By: Pablo Foncillas
Advisory Board Member at Globalpraxis

indigital-the-shop-of-tomorrow-is-called-omniHello! Welcome to the first day of the rest of your business. We’ve spent years talking about ‘digital this, digital that’ but will the shop of the future be digital? Will it be physical? Will it be a little bit of both? Read the rest of this entry »

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An in-depth analysis of the most widely used apps and why their use will continue growing in 2018

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By: Ricardo Cabornero
Head of TV licensing Amazon Prime Video Spain

Apps will continue dominating mobile usage in 2018, though their growth is slowing down in the most mature markets. The following diagram clearly illustrates how users dedicated far more time to apps than to mobile websites in 2017. Read the rest of this entry »

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5 techniques to build online customer loyalty

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By: Francesc Font
CEO at Carethy

inDIGITAL 5 techniques to build online customer loyaltyIn Spain and the majority of developed countries around the world, 2018 stands to become a year of significant growth for e-commerce. Many businesses have seen their sales increase exponentially, though all of them are still struggling to achieve profitability. In countries like Spain, this implies a constant price battle. That’s why loyalty programmes are becoming increasingly sophisticated Read the rest of this entry »

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